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- NEXT-LEVEL Coffee Label - Make customer grasp our concept & feel his/her personal Impact !
Impact Berry got their new product label by running a design contest:
by Eastwood Studio ®NEXT-LEVEL Coffee Label - Make customer grasp our concept & feel his/her personal Impact !
Check out Impact Berry's Product label contest…
The Brief
Industry
Food & Drink
Design inspiration
The Brief
Color inspiration
Other color requirements
we have used following in the past but happy to get suggestions from you here as we're not sure if this is a proper color palette ;) Green #80C41B Brown #BE894A Turquoise #8AB7BF Grey #515151 White #F7F7F7 Pink #F45F7B
Company name
Impact Berry
The Brief
Existing website
https://impactberry.com.hk
Product name
Impact Berry Coffee
Description of the product
Impact Berry is an Exclusive Premium Coffee Brand from and for Hong Kong – and first actively social and most sustainable of its kind! Impact Berry Coffee empowers the customer to step-up in quality, responsibility and sustainability of sourcing of their coffee. First in HK to provide: 1) Direct Trade with small regional farms and collectives 2) Premium Organic Wild Coffees (from permaculture farms in the jungle instead of deforested farm plots) 3) Fairtrade Plus: higher than Fairtrade price + addtl. funding projects in sourcing regions through active engagement and partnership with local NGOs 4) Only regional coffees: short distances and sea freight reduces carbon footprint drastically (up to 98%. Most coffee in H.K. comes from south America/Africa) Besides the premium quality and flavor profiles, Impact Berry can tell its customer exactly, where the coffee comes from, how the farms look like, how its processed and how its shipped. Finally Impact Berry freshly roasts in Hong Kong, which is an important aspect for the quality expectation of the Hong Kong market. To the consumer this means a unique, very personal coffee rarity and a quality that cannot be matched by most specialty roasters and any traditional retail brand such as Lavazza or Illy.
The Brief
Description of the product target audience
~60% high spending, demanding, appreciate quality, have espresso machine/brewing equipment at home, not necessarily need new & exotic flavors all the time ~20% coffee enthusiasts, excited to try new flavors that are not common in Hong Kong ~20% that just get started with coffee and want something very special and unique Generally: ● age 25-55 ● planet lovers or eco-conscious consumers (interest in sustainability, direct fair trade, social work) ● high purchasing power, willing to pay premium to experience exclusive, high quality product ● hipsters, modern mums, vice presidents, managers ● look for an appealing brand image ● mainly Asia, esp. Hong Kong
The Brief
Style attributes
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
Impact Berry collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Phenomenal! And I'll say it again, PHENOMENAL!!! Absolute professional that helped me turn concept into reality in even a better way than I had envisioned it. Aware of consumer tendencies/psychology, colors and how they correspond not only to customers but to production as well, etc. Overall kind and professional, 10/10
Ivan - MatévationAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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